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The Web Design Glossary

Analytics

[an-uh-lit-iks]

Analytics refers to the systematic computational analysis of data or statistics, particularly in the context of website and application performance monitoring. It involves collecting, measuring, and interpreting data about how users interact with digital products to make informed decisions about improvements and optimizations.

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PostHog is our recommended website analytics tool. We think it’s a beautifully designed product with incredibly generous pricing, and it’s open source for added trust and community contributions. For context, here’s one of the videos that got us to start using it: